6 Steps to Take When Growing Your Business
You’ve poured countless hours into getting your small business off the ground, and now, you’re ready to focus on growth. Achieving business growth is a complicated and unique path for every entrepreneur. If you’re a government contractor, The National Center for Responsible Government Contracting can help you navigate this chapter. Furthermore, here are some tips on business process management, video and content marketing, and hiring new staff!
Process Improvement and Optimization
You don’t want to miss out on potential business growth due to inefficient processes. By moving forward with business process management (BPM), you can automate laborious manual processes and streamline workflows. This is a good option to consider, as BPM allows you to evaluate how people, systems, and data within your company intersect.
As you develop a specific BPM framework for your own company, you need to consistently assess its effectiveness to ensure that its output is accurate. Make sure to act promptly on your monitoring insights to tweak the framework if necessary.
Today, content marketing is a powerful growth vehicle for any business. By developing and sharing engaging content across different digital platforms, you can inspire trust in your audience and establish your business as a credible authority in your niche. You can also share content across multiple platforms to get more mileage out of all of your materials. In the long run, this can boost your revenue! If you’re not sure how to get started with content marketing, look to online resources for tips.
Through video marketing, you can cultivate lasting, personal connections with your audience. For example, you may want to produce promotional videos to highlight certain products or services. To accomplish this, you can combine video footage and images with a merge video tool. Afterward, you can edit the video to ensure it includes the specific moments you wanted to share.
Focus on Networking
As a business owner, networking and building supportive relationships within your industry and wider community is key for growth. To network with confidence, Pay Simple recommends giving out discounts for locals or longtime customers, joining a business-oriented community growth, and partnering up with a nonprofit in your area. At first, networking might feel a bit unnatural, but over time, you’ll get the hang of it, and meeting new people in your niche will be a lot of fun!
Expand Your Team
In order to support company growth, you need to build your team. This might mean bringing new full-time or part-time employees on board or working with contractors and freelancers on special projects. If you try to take on too much work without the necessary manpower, you’ll quickly end up feeling burned out - and your clients and customers might not like the results you deliver.
How can you go about hiring more employees? Glofox recommends looking for people who would make a good “culture fit” - since you’re running a small business, you’ll likely be working closely with everyone on your team!
Educate Your Audience
Educating your existing customers and the broader audience is a great way to provide real value beyond your products and services. Yes, you can create educational marketing materials - but you can also go beyond this approach. For instance, you could host workshops at your physical space or develop virtual webinars that your audience can sign up for.
Growing your business requires a multi-pronged approach. Take some time to experiment and see which strategies yield the best returns! Through techniques like business process management, content marketing, video advertising, and more, you can sustainably grow your business.
Are you a government contractor focused on growing your business? The National Center for Responsible Government Contracting is here to help! Visit our website today to schedule a discussion with one of our experts.
Photo via Pexels